Aggregator support-Online

Aggregator Support

We provide full-spectrum support for Swiggy, Zomato, and other prominent online food delivery portals. This encompasses everything from initial setup and integration to ongoing maintenance and optimization, ensuring that your presence on these platforms is both effective and efficient.

  • Swiggy & Zomato
  • End-to-end aggregator support across all the mentioned online portals
  • Weekly analysis and brainstorming sessions of all online ordering brands
  • Expansion support and assistance with recce basis data analysis for new markets
  • Aggregator engagement to drive online sales
Data-Centric Approach and Analysis

Data-Centric Approach

We conduct a thorough analysis of user segmentation, utilizing demographic data and behavioral insights to create tailored strategies aimed at optimizing sales. By segmenting your audience based on factors such as age, location, purchasing behavior, and preferences, we develop targeted strategies that enhance engagement and conversion rates. Our approach ensures that marketing efforts are precisely aligned with the needs and characteristics of each user segment, leading to more effective and efficient sales strategies.

  • Funnel Study
  • User segmentation analysis and create strategies to optimize sales based on a datacentric approach and demographics
  • Study individual delivery subzone data and come up with customized plans and suggestions based on area/location/city.
  • Deep dive into the marketing strategy for user brand engagement P&L tracking and analysis
Menu Content Ideas

Menu Content Ideas

Our detailed Order ID-wise rating study involves evaluating customer feedback and ratings for each individual order. This granular analysis helps in understanding customer satisfaction levels, identifying recurring issues, and pinpointing specific strengths or weaknesses in your offerings. By dissecting feedback at the order level, we provide targeted recommendations to enhance product quality, service delivery, and overall customer experience.

  • Item selling trends (Cuisine & Dish specific)
  • Order ID wise rating study
  • Item image coverage
  • Item description coverage
  • Item search analysis Photoshoot provision (if required and chargeable)
Market Analysis

Market Analysis

Conducting a thorough competition analysis is essential for understanding market behavior and staying ahead of competitors. This involves tracking new campaigns and strategies implemented by competitors to enhance user engagement. By monitoring their activities, we can identify successful tactics and potentially adapt or improve upon them for our own campaigns. This continuous analysis will help in fine-tuning our marketing strategies to attract and retain more users.

  • Competition Analysis
  • Market Behaviour - track new campaigns for better user engagement
  • Expansion Plans - Complete datacentric approach for assistance locations based on user base, cuisine level, menu specifications, price points, etc.
  • Ads Optimisation and Marketing Plan across all aggregators for all brands, including online ordering and Dine-in verticals.
  • Targeted marketing plan to be put in place based on demographics, user and product suitability.
Real Time Support

Real Time Support

Efficient logistics management is crucial for maintaining seamless operations and ensuring customer satisfaction. Addressing logistics issues such as shutdowns, salience loss, and effective communication with aggregator teams is essential for minimizing disruptions and enhancing service reliability.

  • Logistics Issues - Shutdown, Salience Loss, tracking and raising to aggregator teams
  • Delivery Logs Report - weekly analysis of logistics reports
  • User Experience Metrics Analysis - Food Rating, Kitchen preparation time, Rider waits time, etc.
  • Help with improvement of food ratings across all platforms (chargeable)
  • Daily tracking of Food rating across all brands and locations
Burn Optimization

Burn Optimization

Implementing a strategic discounting approach is essential for aligning with our brand vision while effectively engaging diverse user segments. Discounts should be segmented based on the user mix, ensuring that they resonate with different customer groups and drive loyalty and repeat purchases.

  • Discounts - to be segmented basis user mix and redemption to go along with brand vision
  • Ads - to have campaigns that are not generic in nature but are able to convey brand story for better user engagement
  • Marketing - Budget split and allocations to be divided by us across all aggregators on the basis of monthly ads/commissionable value & percentage post approvals given
Intangible Support

Intangible Support

Scheduling a weekly meeting on a fixed day is essential for ensuring consistent assessment of the previous week’s performance and addressing open or pending points with aggregators. These meetings provide a platform for discussing key issues, reviewing progress, and planning necessary actions to maintain operational efficiency and enhance overall performance.

  • Weekly meeting to be scheduled on a fixed day to discuss and assess the previous week’s performance and open/pending points on aggregators.
  • Review Meetings: Twice a month with the agenda being an end-to-end analysis and study across the Online Ordering vertical and Dine-in Vertical with regards to the following metrics: -
  • L0 Metrics
  • User experience Metrics
  • P&L study
  • Burn/Discount Analysis
  • Growth/De-growth trends and Plan